That’s a great question.
I have the unique experience of having sat on both the buying and selling side of the table. With this knowledge I bring a broader perspective to my writing.
Case studies are my specialty, being one of the most interactive sales tools available. Over the years, I have read and written advertisements, white papers and case studies that grabbed me by the collar and brought me into the fold of the ideas and services being offered. Of course there have been papers, presented by companies that I held in high regard, only to find it difficult to get past the opening paragraph.
Your products and services are unique. My job is to present these in an informative and compelling manner that captures your prospects interest and connects them with the next stage of your company’s sales process.